The Strategic Balance
In today’s fragmented media landscape, broadcasters face fundamental tensions: Tradition vs. innovation, control vs. reach, automation vs. authenticity. This 68-page edition of RedTech magazine explores how industry leaders are navigating these challenges strategically.
Our cover story exemplifies this approach. We sit down with CH Media's Head of Radio, Nicola Bomio, to discuss how he is guiding the broadcaster through a digital transformation that honors radio’s emotional core while embracing data-driven distribution, AI integration and multi-platform strategies.
Throughout this issue, we examine how broadcasters are redefining their approach. We visit Yoneco FM in Malawi to find out how it is inspiring children to pursue journalism, and Tindle Radio in the Channel Islands, which is balancing hyper-local content with broad digital reach. We explore how organizations are tailoring workflows, sales strategies and content formats to meet advertisers wherever they are.
From DAB+ rollouts and video-first studios, to reimagined console design and fine-tuned in-car audio, one thread emerges: success depends on knowing what to preserve, what to discard and how to maximize opportunities without sacrificing core values.
We also take you inside the 2025 RedTech Summit and offer a wealth of technology for broadcasters seeking ways to expand operations virtually and visually.
Change isn’t coming — it’s here. The question is how skillfully we balance innovation with broadcasting’s timeless power. This issue provides the roadmap.
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