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Pushing the Buttons
If audio broadcasting is to advance, it must step out of its comfort zone.
In the November/December edition of RedTech Magazine, we’ve given our sector a nudge by suggesting areas it should explore, and not all of those are new.
We tell the story of a public broadcaster seeing increased interest in science podcasts. We visit a museum’s hands-on exhibit that tests media consumers’ ability to spot fake news. We learn a lesson from a station that bet on completely rethinking a simple visual makeover. And we go fishing.
Our cover story features someone who is certainly not afraid of challenges. Sami Tenkanen is leading Bauer Media Audio’s operations in Finland and Sweden against the rise of powerful global audio players by focusing on strategic diversification and something radio broadcasters often forget can work to their advantage: Localization. We also remind readers of something else radio has up its sleeve: The human voice.
And if you literally enjoy pushing buttons, there’s plenty of new tech you should get your hands on.
It was an interesting 2025. Here’s to a thrilling 2026.
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